You want to build a brand around you, and the best way to be recognized is simply by your real name. I recommend giving your account your personal name - this will also be the name of your channel. To create your channel, you’ll need a Google account. You can simply write down your Persona on a notepad, or use one of these templates and print it so you remember them every time you create a new video. You can even include how much they earn per year if you’re looking to build a real business with your channel. A real face (just search someone’s face on Google that you think looks like your ideal viewer).Give your semi-fictional persona the following: Go as deep as you can in your description and include all the details you can think of. To help you with consistently making content that your audience likes, it’s useful to create a viewer Persona, which is basically a deep description of the typical viewer that will watch your channel. It’s important to choose a topic for your channel because you need people to keep coming back to it if you want to grow.Īnd this is the best way to grow because every video that you make will be interesting for everyone that follows you and you won’t gamble each time you create a new video. If you’re starting a personal channel, make it about something that is appealing to the same type of person.
If you already have a business, you’ll want to create videos that attract your ideal customer.
Choose the Topic of Your Channel/Create a Viewer Persona.
Want to start a business on YouTube? I’ll give you the version of this checklist for businesses in PDF format. Just follow this checklist step by step and you’ll have an optimized channel that GROWS: You want to finally start your YouTube channel, but you just don’t know where to start.ĭon’t worry, I have a YouTube channel that has close to 1 million views and I’ve helped many how to start and grow their channels to 1,000+ subs.
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